AUCTION.COM

TPS Page

Auction.com is the nations leading online real estate marketplace focused exclusively on the sale of residential bank-owned properties and foreclosure properties.

MY ROLE: Product Designer

Some Context

  1. Third Party Sales (TPS) is 65% of the business
  2. The product team had not established trust with the business
  3. Our TPS experience did not provide unique value to users
  4. Banks questioned the value Auction.com added to their revenue

Our Hypothesis

If we offer a better customer experience for TPS, we will increase engagement with users. This will result in increased revenue per each property and/or salability of that property.

The Strategy

As the lead designer on this project, I aided research and worked side by side one other designer, engineers, PM’s and business stakeholders in launching the TPS PDP.

Design Sprint

What we discovered.

New Design structure of the TPS PDP
Status change notifications
Initial concept calculation for valuation guidance

User Testing

My role in this was to assist our researcher and ask additional questions.
The UX Prototyping…

The Results

Primary Information:
  • Property Photo
  • Property Address
  • Property Valuation
Secondary Information:
  • Property Photo
  • Property Address
  • Property Valuation

Before

After