MADISON REED

Colorist App

Madison Reed Color Bar is fast + fabulous hair color, without the salon price tag.

The colorist app is for the Madison Reed color bars for the stylist to enter the client’s information while collecting inventory/product used.

MY ROLE: Lead Designer

The Why

After a round of interviews with colorists, we learned that there are multiple issues with the current version of the stylist app. The main issues found were:

Color Advisor: not working for colorists
Photos: Clients need more examples
UX: Complicated flow and outdated

My Role

I was the lead designer on this project from ideation to implementation from September 2018 – January 2019.

In addition, I worked closely with 1 Product Manager and 3 engineers.

The app relaunched in all Color Bars in March 2019.

The Vision

THE COLORIST

We want to empower the colorists to consistently deliver high-quality results by seamlessly giving them the right information.

THE BUSINESS

Give the business relevant performance metrics and customer data.

THE CLIENTS

To give the clients useful information.

The Process

After we gathered all of our research the next step was to conduct a 5-day design sprint.

The Solution

After the explorations and our design sprint, we knew colorist needed to have:

Better data:

Consistent and accurate customer hair data using Machine Learning
Better SLA data for labor efficiency tracking
Tracking of customer’s desired result
Standardized formula input

Speed:

From start to the timer in 3 clicks for returning customers
Fast navigation for colorists within the app
Answering color advisor replaced with a quick backie

Better tools:

Product images to help customers pick a shade
Full historic view of the client’s history

Revenue:

Upsell core products within the appointment.
Accurate charges for the extra product used in a service.

UI Implementation

This project was a complete redesign not only just the visual UI design but the tech stack from Angular to React.

This was the beginning of the Color Bar UI System. We wanted to create a visual system that could work across all platforms, iOS, Android, and Web. The way I describe the direction is that iOS design had a baby with Material Design.