MADISON REED
Colorist App
Madison Reed Color Bar is fast + fabulous hair color, without the salon price tag.
The colorist app is for the Madison Reed color bars for the stylist to enter the client’s information and enter the inventory/product.
The Why
After a round of interviews with colorists, we learned that there are multiple issues with the current version of the stylist app. The main issues found were:
- Color Advisor: not working for colorists
- Photos: Clients need more examples
- UX: Complicated flow and outdated
The Vision
THE COLORIST
We want to empower the colorists to consistently deliver high-quality results by seamlessly giving them the right information.
THE BUSINESS
Give the business relevant performance metrics and customer data.
THE CLIENTS
To give the clients useful information.
The Process
After we gathered all of our research the next step was to conduct a 5-day design sprint.
The Solution
After the explorations and our design sprint, we knew colorist needed to have:
Better data:
- Consistent and accurate customer hair data using Machine Learning
- Better SLA data for labor efficiency tracking
- Tracking of customer’s desired result
- Standardized formula input
Speed:
- From start to the timer in 3 clicks for returning customers
- Fast navigation for colorists within the app
- Answering color advisor replaced with a quick backie
Better tools:
- Product images to help customers pick a shade
- Full historic view of the client’s history
Revenue:
- Upsell core products within the appointment.
- Accurate charges for the extra product used in a service.
The Outcome
Once we were done prototyping the app and testing we began building it and launching it in our Color Bars.
Daily Appointments
The Service
The Summary
