Auction.com is the nations leading online real estate marketplace focused exclusively on selling residential bank-owned properties and foreclosure properties. (TPS) Third-Party Sales page redesign.
Some Context
- Third-Party Sales (TPS) is 65% of the business.
- The product team had not established trust with the business.
- Our TPS experience did not provide unique value to users.
- Banks questioned the value Auction.com added to their revenue.
Our Hypothesis
Offering a better customer experience for TPS will lead to increased user engagement, resulting in higher revenue per property and improved property salability.
The Strategy
In my role as the lead designer for this project, I assisted in conducting research and collaborated with a team consisting of one other designer, four engineers, one project manager, and various business stakeholders in successfully launching the TPS PDP.
Design Sprint
What we discovered.
- New Design structure of the TPS PDP
- Status change notifications
- Initial concept calculation for valuation guidance
User Testing
My role in this was to assist our researcher and ask additional questions. Our primary focus was property valuation.
The UX Prototype...
The Results
Primary Information:
- Property Photo
- Property Address
- Property Valuation
Secondary Information:
- Documents
- Event Details
Before
After:
